Lumax Auto Technologies forays into lubricants and coolants segment

Lumax Auto Technologies Limited (“LATL”), a leading Tier-1 diversified automotive systems and components manufacturer, has launched its range of Lubricants and Coolants for all vehicle segments in the domestic aftermarket. 

Owing to the automotive industry’s significant growth, there is a rapid potential and demand that is witnessed for High performance and energy-efficient Lubricants and Coolants in the Indian automotive market. Addressing this emerging need, the Company launched its range of Lubricants and Coolants that fulfil the need to enhance engine performance and protection in diverse climatic conditions as that in India. The BSVI compliant range of Lubricants are in line with company’s focus to offer more reliable, affordable and cleaner solutions, lending credence to the brand promise ‘Performance in Every Drop’ and supporting India reach its Net Zero targets.

The all-weather Coolants will be sold under the Smart Cool,’ ‘Ultra Cool,’ and antifreeze ‘Supreme Cool’ range. While Smart Cool is suitable for tropical weather conditions, Ultra Cool is suitable for all weather conditions and Supreme Cool is especially made for extremely cold weather conditions.

The range of Coolants for passenger vehicles, is specially formulated to provide excellent engine protection that enhances the vehicle performance and life.

The two variants of Engine Oil range are the Ultra’ range, which uses mineral base oil and is designed to enhance power, performance and pick up with a superior Group 2 base oil blend; and the ‘Supreme’ range, which uses synthetic oil blended with superior Group 3 base oil and high-tech additives imported from the US. The Grade 2 and 3 mineral oils reduce exhaust emission levels and enhance engine life. The company offers an extensive range of Lubricants comprising of 2W & 4W Engine Oil, 4W Gear Oil, Transmission Oil and Greases. These diverse options cater to the specific needs of divergent vehicle types and engines.

These will be available across the 25000 retail partners and distributed through a strong market network of over 340 Channel Partners of the After Market Division (AMD) of LATL. The aftermarket division of Lumax-DK Jain group is targeting to double its turnover through continuous product expansion, this introduction is in line with this strategic intent.

Speakingon the occasionMr. Sanjay Bhagat, Sr. EVP – Head Aftermarket Division – Lumax Auto Technologies said, “The After Market Division is delighted to debut in the vertical of Lubricants and Coolants. Positive market sentiment has given us the impetus to invest in future to deliver best-in-class products.  With a long-standing relationship and strong presence in the Indian market, we are committed to strengthening the B2C offering to our customers and Lubricants and Coolants were obvious choices.”