The small commercial vehicle and pickup segment in India is undergoing a transformation, where customers are now associating their identity with the asset they use for long hours every day. Tata Motors has pivoted to cater to this new customer sentiment by creating brands that cater to different customer needs and aspirations. The company’s focus […]
commercial vehicles
Mahindra introduces OJA, new brand name for future-ready range of tractors
Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced “OJA” as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. The name “OJA” is derived from the Sanskrit word “Ojas” which symbolises Vitality, Energy & Strength. Speaking on the […]