Building on the success of its flagship road safety initiative, TCI Safe Safar, Transport Corporation of India Limited (TCI) has announced the expansion of its road safety awareness efforts to schools through TCI Safe Safar Junior, a dedicated programme focused on educating children about responsible road behaviour and fostering safer communities for the future.
As part of this initiative, TCI Safe Safar Junior has launched #RoadSafetyHaiCoolFollowTheRule, a digital-first awareness campaign aimed at making road safety education engaging, relatable and accessible for young audiences. The campaign will feature a series of creative digital content pieces, interactive learning resources and storytelling-led videos designed to encourage children to understand and adopt safe road practices from an early age.
Recognising the power of storytelling in shaping young minds, the campaign incorporates familiar animated characters and engaging narratives to simplify important road safety messages while promoting positive behavioural change among children.
The launch marks the next phase of TCI Safe Safar’s journey, extending its impact from highways and communities into classrooms and schools. Since the commencement of its school outreach programme, TCI Safe Safar Junior has reached more than 157 schools, conducted over 172 awareness programmes and engaged nearly 24,000 students, along with close to 2,000 teachers, across the country.
Mr. Rajkiran Kanagala, President & Chief Business Officer – TCI Group, said: “Road safety awareness is most effective when introduced early in life. Through TCI Safe Safar Junior, we aim to empower children with the knowledge and confidence to become responsible road users. By combining education with engaging and age-appropriate content, we hope to inspire safer habits that children can carry with them throughout their lives and share with their families and communities.”
Launched in 2019, TCI Safe Safar has been promoting responsible road behaviour through awareness drives, workshops, community engagement programmes and stakeholder outreach initiatives. Over the years, the programme has travelled more than 80,000 kilometres across India and sensitised over 1.2 million individuals on critical aspects of road safety.
The introduction of TCI Safe Safar Junior reflects TCI’s continued commitment to creating a culture of safety by reaching future generations at an early age. Through school engagement programmes, awareness sessions, digital content and community participation, the initiative aims to make road safety an integral part of children’s everyday learning.
The #RoadSafetyHaiCoolFollowTheRule campaign marks the beginning of a larger movement to encourage safer road behaviour among young citizens. Additional awareness initiatives, school engagement programmes and educational content will be rolled out in the coming months to further strengthen the programme’s reach and impact.
TCI Safe Safar is the road safety awareness initiative of Transport Corporation of India Limited (TCI), dedicated to promoting safer roads through education, awareness and community engagement. Since its inception, the initiative has worked with diverse stakeholders to encourage responsible road behaviour and contribute to building a safer mobility ecosystem across India.
