Feeling safe and being safe are not the same thing. A new global study by Economist Enterprise, supported by Brembo, reveals that misplaced public confidence in road safety has quietly become one of the biggest barriers to making roads actually safer. A new global study has uncovered a striking disconnect between how safe road users […]
Building on the success of its flagship road safety initiative, TCI Safe Safar, Transport Corporation of India Limited (TCI) has announced the expansion of its road safety awareness efforts to schools through TCI Safe Safar Junior, a dedicated programme focused on educating children about responsible road behaviour and fostering safer communities for the future. As […]
Reinforcing its role as a responsible mobility leader, Kia India, one of the country’s leading mass premium carmakers, announced the launch of Phase II of its flagship road safety initiative, ‘Buckle Up’, in partnership with The Social Lab Foundation (TSL), under the aegis of the Ministry of Road Transport and Highways (MoRTH). Marking the next phase, […]
Rosmerta Technologies Limited, India’s leading mobility solutions provider and a long-standing advocate of road safety, has launched “The Curious Bunch”, a comic book for children, at the 3rd Edition of the CII National Conclave on Road Safety held at the India Habitat Centre, New Delhi. The launch reflects Rosmerta’s belief that sustainable road safety depends on […]