Ather Energy has begun rolling out Pothole+ Alerts to customers with Gen 2 and above scooters, including the Ather 450 Apex, 450X, and Rizta Z. The feature alerts riders to potholes, broken road patches, uneven surfaces, and speed breakers ahead while navigating, using road intelligence built from data generated by Ather’s connected scooter fleet. When […]
Tag: Road Safety
How ALERT-Trained Responders Are Closing India’s Golden Hour Gap During Accidents
Every year, India accounts for roughly 11% of all road accident deaths in the world. It is a staggering number, and for decades, the response has focused on the same things — better roads, stricter traffic laws, safer vehicles. All of it matters. But none of it addresses the most critical window of all: the […]
Road Safety Cannot Be Assumed; It Must Be Earned
Feeling safe and being safe are not the same thing. A new global study by Economist Enterprise, supported by Brembo, reveals that misplaced public confidence in road safety has quietly become one of the biggest barriers to making roads actually safer. A new global study has uncovered a striking disconnect between how safe road users […]
TCI Safe Safar Junior Drives Road Safety in Schools
Building on the success of its flagship road safety initiative, TCI Safe Safar, Transport Corporation of India Limited (TCI) has announced the expansion of its road safety awareness efforts to schools through TCI Safe Safar Junior, a dedicated programme focused on educating children about responsible road behaviour and fostering safer communities for the future. As […]
How Auto Tricks Turned a Road Safety Obsession into a Defence-Grade Technology
The company was not built in a boardroom. It was built on a question that refused to go away: Why do India’s vehicles still leave safety to chance? Imagine stopping on a steep road — at a signal, in traffic, or at a speed breaker. The moment you lift your foot off the brake, the […]
Between Home and Highway Manoj Yadav’s Quiet Life on India’s Long Roads
For many, the distance between Delhi and Bengaluru is just a number on a map. For Manoj Yadav, it is a living stretch of responsibility that he has travelled for most of his life. At 41, Manoj has spent nearly 25 years driving commercial vehicles. The profession came early to him, shaped by family tradition […]
ISOL-2025 Ignites India’s Innovation Agenda in Automotive Lighting
The International Centre for Automotive Technology (ICAT) inaugurated the 8th edition of the International Symposium on Lighting (ISOL-2025) on 17 November 2025 at ICAT Centre-2, Manesar; the two-day event ran on 17-18 November 2025 and concluded yesterday. With the participation of over 700 professionals, ISOL-2025 was formally inaugurated on 17 November 2025 at ICAT Centre-2, […]
Uno Minda Launches Advanced 3-Way and 2-Way Dash Cam DVRs
With vehicle numbers rising across India, road safety is becoming a growing concern. Blind spots, distracted driving and limited on-road visibility often lead to accidents, while lack of recorded evidence complicates insurance and legal processes. As awareness increases, dash cams are fast emerging as an essential in-car safety accessory. Globally, demand is rising for devices […]
EVM Enters Automotive Tech with Launch of Made-in-India EnEye DashCam
EVM, the Indian brand known for its computing and mobility solutions under Hundia Info Solutions Pvt. Ltd., is making its debut in the automotive electronics segment with the launch of its first dash camera — the EnEye DashCam. The new product marks the company’s strategic foray into the fast-growing automotive surveillance market, combining reliability, safety, […]
Sapience Automata Targets Safer Roads with Driver Monitoring Breakthrough
At the recently held Passenger Vehicle Expo 2.0 in Chennai, Sapience Automata emerged as a standout innovator with its sharp focus on tackling road accidents through intelligent driver monitoring. Founded in 2021 by Dr. Satyajit Neogi, a PhD from NTU Singapore and a former autonomous bus developer, the company is on a mission to reduce […]
Novus Hi-Tech Robotic Systemz: Pioneering AI and ADAS for Smarter, Safer Mobility
Novus Hi-Tech Robotic Systemz, under the leadership of Anuj Kapuria, Founder & CEO, is at the forefront of transforming mobility with cutting-edge mechatronics, AI-driven solutions, and fleet intelligence systems. With a strong emphasis on ADAS (Advanced Driver Assistance Systems), AI-powered safety technologies, and autonomous solutions, the company is shaping the future of commercial vehicle safety […]
Video is the New GPS: How LightMetrics is Redefining Fleet Safety with AI-Powered Insights
On February 10, 2025, LightMetrics quietly marked its 10-year milestone. LightMetrics was founded by Soumik Ukil and his co-founders, who previously worked at Nokia Research, where they honed their expertise in computer vision and signal processing for smartphones — a background that now informs the company’s deep technical approach. “We were colleagues at Nokia when […]
The 9th Edition of JK Tyre- Constitution Club of India Car Rally Flagged Off
The 9th edition of the prestigious JK Tyre-Constitution Club of India Car Rally for Parliamentarians was flagged off today from the Constitution Club of India (CCI) premises in New Delhi. The event was graced by the Chief Guest, Shri Kiren Rijiju, Hon’ble Minister of Parliamentary Affairs and Minister of Minority Affairs, along with the Guest […]
Uno Minda launches 1080p DVR 2.0 with Level 2 ADAS in aftermarket
Road safety in India remains a significant concern due to the country’s high rates of traffic accidents. With millions of vehicles on the road, factors like reckless driving and a lack of awareness about traffic regulations contribute to the problem. In response, the Indian government has launched various initiatives, including the integration of technology such […]
Strong demand for ADAS in India as road safety concerns rise: HERE Technologies survey
HERE Technologies, a leading location data and technology platform, has released a new survey titled ‘Safer cars, safer roads’, revealing increasing safety concerns over road safety in India and a growing demand for Advanced Driver Assistance Systems (ADAS). Key highlights from the survey include: High accident rates call for urgent safety measuresMore than half (54%) of […]
















