Maruti Suzuki India is celebrating 25 years of Maruti Suzuki True Value (MSTV), its pre-owned car business, which says it has served over 65 lakh customers. MSTV entered the used car market in 2001 with an organised framework for buying and selling pre-owned cars, and the company says its processes remain an industry standard.
MSTV now operates through 662 outlets in 338 cities, serving both buyers and sellers. It offers structured vehicle evaluation and certification, warranty cover, and verification of a car’s documents and service history. The company says it also provides digital integration and a retail experience comparable to new car showrooms.
Maruti Suzuki says financing is a growing part of used car buying, with more MSTV purchases now financed. Through Maruti Suzuki Smart Finance, customers can choose from options offered by public and private sector banks and non-banking financial companies on a fully digital platform. The company adds that the share of young first-time buyers among MSTV customers is rising.
Mr. Partho Banerjee, Senior Executive Officer for Marketing and Sales at Maruti Suzuki India, said True Value has worked for 25 years to make pre-owned car ownership more trusted, transparent and accessible. He said the company will keep focusing on assured quality, transparent processes and technology-enabled customer experiences.
