VIDA, the electric mobility brand powered by Hero, has unveiled a refreshed brand identity as it enters its next phase of growth, reflecting its evolution from a premium electric scooter brand into a broader mobility ecosystem.
Since its global debut in 2022, VIDA has expanded beyond its initial electric scooter offering to include the family-focused VX2 range, the DIRT.E off-road portfolio and the future mobility platform NOVUS. The company said the new visual identity is designed to represent its ambition of delivering clean, intuitive and dependable mobility solutions that are accessible to a wider audience.
The refreshed identity features a new geometric V-Lettermark derived from the Hero logo. Anchored by the left pillar of Hero’s ‘H’, the design symbolises trust, engineering and scale while tilting forward to signify progress. Accompanying the new logo is “The VOOM”, a kinetic motion language and electric sonic signature intended for use across vehicles, digital interfaces and brand touchpoints. The new logo combines black and white with vibrant orange to represent trust, clarity, energy and optimism, while retaining the “powered by Hero” branding.
Commenting on the announcement, Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, said VIDA was created to drive meaningful progress and that its purpose has now grown into a broader movement focused on building a better world.
Mr. Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said the refreshed identity reflects changing customer expectations for mobility solutions that are reliable, effortless and accessible. She added that the new V-Lettermark symbolises Hero’s legacy and VIDA’s future moving forward together.
To commemorate the launch, VIDA secured a place in the Asia Book of Records for creating the largest brand logo, spanning 35,292 sq. ft. The logo was formed using the VIDA VX2, VIDA DIRT.E K3, NOVUS NEX 1 and Hero XPulse motorcycles.
The new brand identity will be introduced in phases across VIDA’s physical and digital touchpoints, as well as its upcoming product portfolio, marking the beginning of the brand’s next phase of expansion.
