VIDA, the electric brand of Hero MotoCorp, has unveiled the DIRT.E K3 6DAYS Limited Edition in Grândola, Portugal, at the 100th FIM International Six Days Enduro (ISDE). Only 100 units will be made, and each honours a specific edition of the event, which began in 1913. VIDA says it is the first Indian electric brand […]
VIDA, the electric mobility brand powered by Hero, has unveiled a refreshed brand identity as it enters its next phase of growth, reflecting its evolution from a premium electric scooter brand into a broader mobility ecosystem. Since its global debut in 2022, VIDA has expanded beyond its initial electric scooter offering to include the family-focused […]
VIDA – powered by Hero MotoCorp expanded its electric two-wheeler portfolio with the launch of the new VX2 Go 3.4 kWh variant. The model was unveiled by Mr. Nitin Gadkari, Union Minister for Road Transport and Highways, reinforcing the government’s intent to accelerate India’s shift to electric mobility. The new variant aligns with VIDA’s mission […]