Volkswagen Passenger Cars India, proudly announces the launch of its first ’All-Women City Store’ in Coimbatore, Tamil Nadu. An initiative to set-up a platform to champion women talent in the automotive workforce and promote diversity, equity and inclusivity across the organization. As the female car buyer customer base grows rapidly in India, the Volkswagen India all-women city store is an initiative to provide an exclusive and confident environment for women customers, as well as a dedicated space for them to start their car-ownership journey. The initiative also aims to encourage more women professionals to join and excel in the car retail industry. In partnership with Ramani Cars Pvt. Ltd., the All Women City Store initiative focuses on upskilling women employees to more leadership roles and setting new benchmarks in customer experience within the market.
Speaking on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “At Volkswagen, we strongly believe in the development of our ‘People’ and who other than women who are the driving force of our business. Through this initiative of an All Women City Store in Coimbatore, it is our endeavour to champion women talent in the automotive workforce and promotes diversity, equity and inclusivity across the organization. Women talent play an integral role in building the future of the automotive industry and we are confident that these 35+ women through their efforts will take the automotive retail business to much greater heights.”
Sharing his thoughts, Mr. Sudersan Jagadeesan, Executive Director, Ramani Group, said, “We are extremely elated to have pioneered the initiative of introducing the first ‘All-Women City Store’ for Volkswagen in Coimbatore, Tamil Nadu. This initiative is a progressive step toward encouraging women in the automotive retail industry to take leadership roles. We are confident through this initiative, we will be going the extra mile towards enhancing the car buying and ownership experience for our valued customers in Coimbatore.”
The facility operated by Ramani Cars Pvt. Ltd. comprises of 35+ women who will be managing the end-to-end operations right from sales, after-sales, test drive management, customer care services, housekeeping, security and more. It is located at Sri Hari Building, Nava India, Avinashi Rd, Coimbatore, Tamil Nadu 641006.
The All Women City Store comprises of a four car display and showcases our fresh and young product portfolio comprising of the Volkswagen Taigun, Virtus and Tiguan. For more details on the product and services offered by Volkswagen, customers can visit their nearest showroom or the Volkswagen India website.