Lubricants Off-highway

Gulf Oil and Mahindra Tractors Seal Longest-Ever Multi-Year Renewal

Gulf Oil Lubricants India Ltd. (GOLIL) and Mahindra & Mahindra Ltd.’s Farm Equipment Business have renewed their long-standing partnership with a landmark multi-year agreement — the longest extension in their decade-plus collaboration. The renewal cements one of the most enduring alliances in India’s lubricant and tractor ecosystem, strengthening Gulf Oil’s position as the largest partner […]

Off-highway

Mahindra Launches YUVO TECH+ 475 DI with High CC Engine and Tech

Mahindra Tractors has introduced the all-new Mahindra YUVO TECH+ 475 DI, a 42 HP tractor specially built to provide farmers with unmatched performance, modern technology, and power to take on farming and non-farming tasks with ease. Designed for higher productivity, improved fuel efficiency, and comfort, the Mahindra YUVO TECH+ 475 DI is a dependable partner […]

Off-highway

Mahindra NOVO Tractor Series Turns 11, Gets Premium Upgrades and Fresh Look

Mahindra Tractors has marked the 11th anniversary of its flagship NOVO tractor series with a range of premium upgrades, new features, and a fresh metallic red finish. Launched over a decade ago, the Mahindra NOVO series is known for its durability, advanced technology, and powerful yet fuel-efficient engines. With models ranging from 49 HP to […]

Commercial Vehicles

Mahindra introduces OJA, new brand name for future-ready range of tractors

Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced “OJA” as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. The name “OJA” is derived from the Sanskrit word “Ojas” which symbolises Vitality, Energy & Strength. Speaking on the […]