Sumax Forges Stronger Global Alliances

The Hyderabad-headquartered company is determined to make a qualitative difference to customer business

At ACMA Automechanika Sumax Engineering P Limited has displayed a full range of pre-paint and post paint range of products that cater to automotive assembly plants as well as do it yourself segments. The three-decade old company boasts of 2,900 SKUs across domains like paint protection films, polishing compounds, abrasives, car care products. Sumax also manufactures car care products for OEMs under their own labels. Sumax also provides technical support to OEMs through 50 technical staff pan-India.

 ‘These products are homegrown as well as stemming from alliances with global companies like Indasa and Soft 99,’ informs Sudeep.

Partnership with Indasa

‘Sumax and Indasa have a close partnership extending over 18 years now. This is the second opportunity to present our products with Sumax. We are great supporters of Automechanika. We have always been in Frankfurt and now for three years in Dubai. ACMA Automechanika offers us a great opportunity to anchor with our existing customer base and connect with our future customers,’ explains Andrew M.Tindell, commercial Director , Indasa Group

Portugal-based Indasa specialises in coated abrasives that are used in the refinishing process across the DIY, automotive workshop and assembly plant segments.

Training employees and the distribution network

Sumax has two plants – one in Chennai and the other in Manesar. It has four offices in Hyderabad, Jaipur, Pantnagar and Pune. The network of 1,100 distributors helps deliver just in time supplies across the length and breadth of India. 

We don’t necessarily need more distributors but work closely with existing ones to usher in new technologies that deliver better performance and satisfaction to customers and distributors.

The biggest challenge is to see how customers incorporate our latest technology in their systems and processes. With leading global partners by our side, we have been able to train our team to share all these ideas and technologies with our customers.