Schaeffler India Limited made a power-packed presence at ACMA Automechanika New Delhi. In an exclusive interview with N. Balasubramanian, Debasish Satpathy, President – Automotive Aftermarket, Schaeffler India Limited, shares insights on the company’s presence at the event, product showcases, target audience, business updates, and growth strategies in the Indian market.
Schaeffler India’s Prominent Showcase
Debasish Satpathy highlighted Schaeffler India’s prominent presence at the show, emphasizing their prime position at the event and excellent visitor footfall. The company had really good engagement with retailers, mechanics, and direct customers, showcasing its products for the commercial vehicle segment.
Discussing the significance of the ACMA Automechanika platform, Satpathy noted its global appeal, offering an opportunity to connect with a diverse range of stakeholders. In India, the event provides a platform to engage with existing and potential customers, presenting the company’s product range and fostering interactions with workshops, retailers, and enthusiasts, said Satpathy.
Strategic Focus and Expansion Strategies
Reflecting on Schaeffler India’s growth trajectory, Satpathy expressed optimism, citing consistent growth over the years. He emphasized the company’s commitment to innovation and investment in new product programs to sustain momentum. Additionally, he added that the focus remains on further expanding its presence in key segments such as commercial vehicles and tractors, alongside maintaining a strong presence in the passenger car segment.
