Mahindra & Mahindra Ltd. has announced that it has achieved a production milestone of 900,000 units for its iconic SUV, the Scorpio, marking a significant achievement for the brand that created the SUV category in India. For over two decades, the authentic SUV, Scorpio has stood as a true champion, consistently evolving and reshaping the SUV landscape in the country.
The Scorpio has established itself as a favourite among the SUV enthusiasts across the nation. Its class-leading attributes, features and capabilities have remained unwavering across generations, from the original Scorpio to the all-new Scorpio-N and the Scorpio Classic.
Mr. Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd., said, “Reaching the milestone of over 9 lakh Scorpios being rolled out from our production facilities is a moment of immense pride for Mahindra. We are deeply grateful for the unwavering support and loyalty of our customers, who have made the Scorpio an unrivalled icon in the SUV segment. With the recent launch of Scorpio-N and Scorpio Classic, we have taken this power brand to new heights, reaffirming its position as an authentic SUV. This milestone reflects the strong bond we have formed with our customers over the years, and we remain committed to delivering exceptional SUV experiences.”
Mr. R. Velusamy, President, Automotive Technology and Product Development, M&M, said,“The Scorpio has consistently captured the hearts of customers and enthusiasts, establishing itself as a flag bearer of capable and lifestyle SUVs. Each generation of the Scorpio has garnered immense love and admiration from our loyal customers. Our dedicated team of engineers, designers, and technicians have tirelessly refined and enhanced every aspect of the Scorpio, pushing the boundaries of what an SUV can achieve. As we move forward, we will continue to build upon the legacy of the Scorpio, setting new standards and creating SUVs that inspire and excite.”
Designed, engineered and built to be a game-changer, the Scorpio’s iconic status has also gained significant share of voice on Digital landscape. In FY23, it proudly claimed the title of being the *most-searched SUV on Google, a testament of its popularity and customer interest.
The all-new Scorpio-N, introduced in June 2022, has further cemented the brand’s legacy by achieving an extraordinary feat. It became the first vehicle in the country to secure an unprecedented 1 lakh bookings in less than 30 minutes. Additionally, with an impressive collection of 24 awards, including numerous viewers’ choice accolades, the Scorpio-N continues to uphold the Scorpio brand’s reputation as a true game-changer in the automotive landscape.
With the unwavering support and trust of countless Scorpio enthusiasts, we have already embarked on the journey towards the next milestone.