Kia launches ‘My Kia’ app, digitised Omni channel aftersales initiative

Kia India, the fastest-growing carmaker in the country, launched its digitised Omni channel aftersales initiative – Ownership Programs Online Sales. Aimed at offering utmost transparency and flexibility to the customers, the Ownership Programs Online Sales empowers Kia customers to purchase different Service/Ownership Offerings/Programs, such as Extended Warranty, My Convenience, Accessories, and many more from their My Kia app. In addition, the program enables customers to monitor their car services availed for the ownership program in real-time.

The service initiative reflects the brand’s customer-centric approach to the Indian market by improving customers’ accessibility to the brand at every step of their buying-to-ownership journey. The ’Ownership Programs Online Sales’ is now available for customers using the MyKia app based on Android or iOS platforms. Customers can download the My Kia app or update the app from the marketplace of the aforementioned platforms.

MyKia is an industry-first integrated customer communication platform launched in March this year. The app aims to offer a seamless experience to customers throughout their car ownership journey. Using the MyKia app, customers can also request a test drive, get a quote, get a video consultation through Digi-Connect, and book a Kia car, all in the comfort of their homes. Several other vital features are available on the app, such as Kia News, Service appointment and notifications, Digi Wallet, My car dashboard, etc.