By Ravichandran Srinivasan In the luxury automotive business, after-sales service plays a pivotal role in shaping customer loyalty and long-term brand affinity. As vehicles become increasingly connected and electrified, dealerships are investing in advanced workshop capabilities, digital technologies and personalised customer engagement to deliver a seamless ownership experience. In this interview with Aftermarket & Service, […]
By Ravichandran Srinivasan Luxury automotive brands are no longer competing only on product excellence—they are increasingly being judged by the ownership experience they deliver long after the vehicle leaves the showroom. In this conversation with Aftermarket & Service, Mr. Balbir Singh Dhillon, Brand Director, Audi India, shares how the company is strengthening its dealer network, […]
Ashok Leyland has inaugurated two new M&HCV dealership outlets in Assam with the channel partner Bimal Auto Commercial Pvt Ltd. The two dealership outlets are located in Dibrugarh and Bongaigaon and will go a long way in further strengthening Ashok Leyland’s robust distribution network. With these additions, Ashok Leyland now has 26 M&HCV touchpoints across […]
Skoda Auto India has inaugurated three new customer touchpoints in Gujarat in partnership with PPS Motors Pvt. Ltd., further expanding its presence in the western region. The new facilities include a sales and service dealership at Naroda in Ahmedabad, a sales facility at Maninagar in Ahmedabad, and a compact 3S facility in Himmatnagar. The Naroda […]
PPS Motors, part of one of India’s largest automobile retail conglomerates, announced the inauguration of a new Mahindra touchpoint in Pune, strengthening its presence in Maharashtra. The facility was inaugurated by Mahindra & Mahindra officials Aman Malik, National Sales Head, Gaurav Beohar, Zonal Sales Head (West), Prabhakar Jakkan, Regional Sales Manager, Pakshal Shah, Chief of Staff, PPS […]
Maruti Suzuki India Limited, with support from its dealer partner, has announced the inauguration of its 6,000th service touchpoint in India. The milestone service facility inaugurated in Kozhikode, Kerala, reflects Maruti Suzuki’s continued focus on bringing quality after-sales support closer to customers through accessible and reliable service touchpoints. Maruti Suzuki’s service touchpoints are available in more than 3,000 cities and towns. Located on Koya Road […]
By Ravichandran Srinivasan In India’s highly competitive passenger vehicle retail ecosystem, scale alone is no longer enough. The real differentiator lies in how effectively dealerships can balance growth with profitability, customer retention, operational discipline, and workforce capability. Few dealer groups exemplify this balance as effectively as Bimal Auto, one of the largest and most influential […]
Ultraviolette has announced a strategic partnership with Elektrorider, appointing the company as its official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia, and Czechia. The alliance takes Ultraviolette’s European footprint to 18 countries, marking a significant step in the Indian electric motorcycle maker’s global expansion strategy and its stated mission of Making in India […]
From pioneering customer success centres and EV applications to building future-ready skills, Mithila Motors is strengthening its position as one of eastern India’s leading Tata Motors commercial vehicle dealerships while preparing for the next phase of industry growth. The journey of Mithila Motors Pvt. Ltd. began in 1958 under the leadership of Late Shri Bipin […]
The carmaker wants to change how India thinks about car servicing, intending to make owning a Skoda feel less like a responsibility and more like a pleasure. For most car owners, taking a vehicle in for service is not exactly something to look forward to. You drop it off in the morning, make alternate arrangements […]
Suzuki Motorcycle India has inaugurated a new dealership, Pluton Suzuki, at Ansal Plaza in Gurdev Nagar, Ludhiana — its first Experience Zone in Punjab. The outlet takes Suzuki’s nationwide dealer network to 1,244 touchpoints across India and gives the company a second authorised dealership in Ludhiana, bringing its total presence in Punjab to 12 outlets. […]
Mercedes-Benz India has strengthened its retail presence in Andhra Pradesh with the inauguration of a new 1S luxury dealership in Visakhapatnam, reinforcing the brand’s focus on expanding its footprint across emerging luxury car markets in India. Operated by Silver Star, the newly opened showroom is strategically located on the Chennai–Kolkata Highway at the Visakhapatnam Marriott […]
India’s auto dealership ecosystem is at a turning point—becoming more structured, data-driven and future-ready, with resilience and collaboration shaping a more balanced, modern retail landscape. Walk into any car showroom in India and what you see is polished, organised and customer-focused. But behind that neat front lies a much more complex and evolving ecosystem—one that […]
By Ravichandran Srinivasan In an increasingly competitive automotive aftermarket landscape, dealership success is no longer defined by volumes alone, but by the ability to deliver consistent quality, optimise throughput, and build long-term customer relationships. At the forefront of this transformation is Harkirat Singh, Managing Director of Gulzar Motors, whose dealership network has emerged as a […]
Company is reimagining Aftersales Excellence through Digitalisation, Network Expansion and Customer-Centric Service By Ravichandran Srinivasan India’s luxury car market is evolving at a rapid pace, driven by a younger, more aspirational customer base, increasing digital adoption, and a growing appetite for premium experiences beyond metro cities. At the same time, the shift toward electrification and […]