Brakes India, a TSF Group company (part of the erstwhile TVS group) unveiled their Motor on Drum brakes for the passenger car segment, completely designed and developed by Brakes India, at the Auto Expo 2023 on January 12. The company, with over 60 years of expertise in the mobility space, also displayed their air braking system, iron castings and the aftermarket portfolio for both light and commercial vehicle segments.
“Aligning with the Aatmanirbhar Bharat campaign for making India a self-reliant nation, team of engineers at Brakes India designed the software of motor on drum brakes in the home country. Right from the proto stage, all the activities like testing, development and manufacturing are in-house and a first in India. The product strengthens our footprint in the electric vehicle segment, for both domestic and international and has been validated in line with global braking norms. The design is compact and robust, and we are seeing tremendous interest from the market,” said Mr. K Vasudevan, President & Head, Light Vehicles Business, Brakes India Private Limited.
Brakes India’s complete air actuation range from the compact air distribution unit to condensate separator with supreme oil separation efficiency, were also displayed at the expo. Air brakes are easy to service in the field and provide a highly scalable and versatile system.
“Our product range will span all the way from 9T LCVs to 60T tractor trailers across all use cases. With our vast field experience, we have made several patented improvements to the reliability and performance of these products. As the global market has limited choices today, Brakes India has a strong value proposition in this space. The team collected exhaustive field feedback/challenges, worked closely with fleet operators & drivers and benchmarked numerous products in the segment which led to the development of a product range that caters to the global commercial vehicle markets,” D Sridharan, President & Head, Heavy Vehicles Business, Brakes India Private Limited.
The company feels that Auto Expo’23 is the perfect platform to showcase their expertise and 6-decade long market leadership. Brakes India is further aiming at a wider market share while leveraging on their dependable distribution chain, working with co-located warehouses, world-class quality systems & quality performance. The company lays deep importance on sustainable practices in business & for the environment.
“There is a very positive energy in the company right now that is driving our development over the next 5 years. This is also supported by the significant recovery in the automotive market across all segments combined with our growing export order book of close to Rs. 1500 Cr. We have ramped up our investments in product development significantly in addition to augmenting capacity and our international reach. At the Auto Expo, we are proud to unveil our motor on drum brake range that provides a large range of safety and comfort features to OEMs and end customers. With little change to the vehicle, the motor on drum brake provides hill hold, drive away assist, door open hold and also frees up the cabin by removing the tedious hand brake lever – potentially a big benefit in small cars. We are actively working with customers on new product development, including on EVs, where we can provide best in class efficiency, light weighting and noise free braking,” said Mr. Sriram Viji – Managing Director, Brakes India Private Limited.
He further added, “In the commercial vehicle segment, our product range includes foundation brakes as well as complete air systems and hydraulic systems for commercial vehicles. This positions us as one of the very few global suppliers with our own patented products. With over 6 decades of market and field experience, we are optimistic that we can serve OEMs and trailer manufacturers globally with our full range of products.”
As a renowned Tier-1 supplier to Indian and global OEMs for over 60 years, Brakes India strongly focuses on design, development, world-class quality, competitive cost and superior customer-centricity.
