The growing automotive industry has led to various innovations and changes in the way car services are provided. Capitalising on one such trend, of doorstep car servicing, Apollo Tyres has recently rolled out a digital initiative, ‘Trumigo’, which offers at-home car services, bringing professional, high quality car maintenance directly to a customer’s doorstep. This service offering is currently available in Gurugram on a pilot basis, which will soon be rolled out for the entire Delhi NCR.
This initiative is an outcome of a deep dive into the auto aftermarket ecosystem with primary research of customer needs and the existing capability gaps. The key insights that the company received from customers related to their car services was the basis for setting up Trumigo, which offers the services of highly skilled mechanics and service advisors. On offer is an array of services like periodic servicing, car grooming and on-demand mechanical assistance for car owners, all via a digital application.
With the changing automotive landscape, Trumigo believes that there is a continuous need for upskilling of the team of mechanics and service professionals. Trumigo is more than just a car service company; it is a trusted partner in maintaining the health and longevity of the customer’s car. This emphasis on building relationships with customers sets Trumigo apart as a reliable and long-term solutions provider for car maintenance needs.
Trumigo is committed to transparency in its operations, providing customers with clear and detailed information about the services performed on their cars. The team uses OEM authorised and genuine products for car maintenance, and to further enhance transparency, these products are unboxed right in front of the customers. The comprehensive service packages offered by Trumigo, are tailored to the specific make, model and fuel type of each customer’s car. This personalised approach ensures services that are specifically designed for customers’ cars, enhancing the effectiveness of the maintenance.
Few months back, Apollo Tyres had rolled out ‘AVOLVE’, a servitisation business which offers tailored solutions to the targeted customers, especially commercial vehicle fleet operators, to improve their operational efficiencies.