The OEM’s Q1 performance reflects strong demand across segments, growing acceptance of electric mobility in the luxury space, and a well-rounded product strategy that continues to resonate with Indian customers.
BMW Group India has kicked off 2026 on a strong note, recording its highest-ever first-quarter sales with 4,567 cars sold, marking a 17% year-on-year growth despite a relatively moderate market environment. The company maintained consistent momentum, with each month in the quarter delivering record-breaking performance.
Driving this growth is the company’s strong positioning in the luxury electric vehicle space. It sold 1,185 EVs across BMW and MINI brands in Q1, registering an impressive 83% growth. EVs now account for 26% of total sales, with every fourth BMW sold in India being electric. The company continues to dominate the luxury EV segment with over 70% market share, supported by a robust ecosystem that includes extensive charging infrastructure and customer-focused initiatives.
BMW’s product mix also played a key role in its performance. Long wheelbase models, known for enhanced comfort and luxury, contributed over 50% of total sales, growing 23% year-on-year. Meanwhile, Sports Activity Vehicles (SAVs) remained a strong growth driver, rising 38% to account for 65% of overall sales, reflecting rising customer preference for premium SUVs.
The MINI brand also posted a strong performance, growing 42% to 213 units, supported by new launches and expanding appeal across its lineup. BMW Motorrad added to the momentum with 1,216 motorcycles sold during the quarter, driven by demand for performance and adventure models.
Looking ahead, BMW Group India is gearing up for an aggressive product offensive in 2026, with 27 launches planned across BMW, MINI and Motorrad portfolios. The company is also strengthening its retail and customer engagement strategies, including expanding its network footprint and enhancing ownership experiences.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “BMW Group India has entered 2026 in an extremely strong position. We have achieved our highest-ever Q1 sales, registering solid double-digit growth, despite macroeconomic and geopolitical headwinds. Our lead in India’s luxury electric mobility also continues thanks to the immense trust our valued customers have put in our electric offerings in terms of performance, EV ecosystem and technology. We are geared to a pulsating 2026 that will be marked by our most ambitious product offensive, with 4 already launched and 23 more to go. Sustaining this momentum into long-term success, our unwavering focus on customer experience, aftersales and brand connect will be taken to the next level. With each new car, we aim to deliver JOY to our customers who enable this success story for BMW Group India.”
