Waxpol, a renowned Indian automotive care brand with a 75-year history, marked a significant presence at this year’s Automechanika Dubai. While the company has been a regular participant at the event, this year focused on transforming past relationships in the UAE into major partnerships to serve as a hub for the Middle East, Africa, and CIS regions.
The company highlighted its ability to adapt to market shifts, showcasing a vast portfolio that spans two-wheeler care, auto accessories, paints, and hardware. Crucially, Waxpol demonstrated its readiness for the electric vehicle (EV) revolution with specific, approved products for EVs, backed by upgraded manufacturing and quality control standards.
Siddhartha Sarkar, COO (Sales & Marketing) at Waxpol, emphasized the company’s commitment to combining heritage with modern engineering:
“Waxpol is a 75-year-old heritage brand based in India with three state-of-the-art manufacturing units. We offer a complete range of car care and lubricants, including approved products for electric vehicles. Our passion is quality; we never compromise. From the UAE, we are expanding into Africa and CIS countries, providing technical training and market support to our distributors. We offer technically strong, chemically engineered products that allow partners to build effective business deals in their geographies.”
Looking ahead, Waxpol aims to satisfy the evolving needs of end-users through geographical expansion and a steadfast dedication to premium quality. By offering comprehensive technical assistance and demos, the company is positioning itself to support distributors across new international markets effectively.
