Volkswagen India is marking four years of the Virtus with a series of special anniversary benefits for customers across its network, celebrating a sedan that has held its ground at the top of India’s premium sedan segment for over two years running.
Since its launch in 2022, the Virtus has sold at a pace of nearly one unit every 24 minutes, a statistic that underlines the consistent demand the car has generated in a segment where sustaining momentum over multiple years is no small achievement. Customer preference has been led by the GT variants and automatic powertrains, pointing to a buyer base that values performance and driving dynamics alongside the premium experience the Virtus offers.
As part of the anniversary celebrations, Volkswagen India has introduced a range of special benefits across the Virtus variant lineup, including a Buy Now and Pay Later scheme, loyalty benefits for existing Volkswagen customers, anniversary celebration offers, and exclusive deals for doctors and chartered accountants.
Mr. Nitin Kohli, Brand Director at Volkswagen India, said four years of the Virtus is a proud milestone that reflects the trust customers have placed in the brand and the enduring appeal of the car. He added that the anniversary benefits are the company’s way of thanking existing customers and welcoming new enthusiasts into the Volkswagen family.
The Virtus continues to be offered with Volkswagen’s TSI petrol engines, a spacious cabin, and the build quality and safety standards the brand is known for — a combination that has kept it relevant and competitive in a segment that demands both substance and style.
