Speaking to Rajesh Rajgor at the Bharat Mobility Global Expo 2025 Component Show, Rakesh Kher, CEO
of UNO Minda Aftermarket, shared insights into the company’s presence at the event. UNO Minda’s
expansive showcase at the expo highlighted its commitment to innovation and market expansion.
With a growing product portfolio and strategic digital initiatives, UNO Minda continues to strengthen its
foothold in the aftermarket sector. Engaging with distributors, expanding in key regional markets, and
embracing digital transformation are some of the pivotal strategies that define UNO Minda’s roadmap
for the future.
“The buzz around the aftermarket space at this show has been unparalleled,” Kher noted. UNO Minda
showcased its extensive product lineup, including switches, lighting solutions, and an expanded portfolio
now comprising 26+ product categories. The company focused on highlighting new product lines such as
alloy wheels, accessories, and Android-based infotainment systems, which have shown significant
market potential. “We see immense opportunities in these segments, and our efforts are aligned to
capitalize on them,” he added.
“Our aftermarket division contributes roughly 8% of the group turnover, and we continue to expand our
presence,” Kher emphasized. The display was organized with segment-wise panels, offering visitors a
clear view of the brand’s diverse offerings
Discussing engagement with distributors, Kher revealed that about a quarter of their pan-India distribution network visited the expo. “Our discussions are centered around new product introductions and how we can enhance business growth together,” he stated. The company has particularly
strengthened its presence in the western and southern markets, ensuring better distributor support.
“We have focused on areas where we needed improvement, and our initiatives in these regions have yielded excellent results,” he explained.
Reflecting on the financial year, Kher expressed satisfaction with UNO Minda’s aftermarket
performance. “We have achieved a double-digit growth and reached approximately 15,000 crores in
turnover,” he said. Secondary order bookings have been a key driver of this success, enabling primary
dealers to boost their sales.
UNO Minda is also proactively supporting its distributor network during generational transitions. “Many
of our distributors have been with us for over 25 years. As the next generation takes over, we are
ensuring a smooth transition by integrating their ideas on logistics, supply chain, and digital
advancements,” Kher elaborated.
The company is embracing digitalization to enhance aftermarket sales. “Traditionally, this sector has been offline, but we are now heavily investing in digital marketing, e-commerce, and online branding,” Kher pointed out. UNO Minda’s presence in digital platforms is steadily growing, and the company aims to increase its online sales contribution from the current 1% to around 4-5% in the near future. “The future of industrial selling will be a blend of both online and offline channels, and we are strategically
positioning ourselves for this transformation,” he concluded.
