India Yamaha Motor Pvt. Ltd. (IYM) has achieved a landmark milestone with the inauguration of its 600th Blue Square showroom in India. This achievement underscores Yamaha’s commitment to customer-centric growth and its focus on delivering exclusive, premium experiences for customers across the country. The continued expansion of the Blue Square network strengthens Yamaha’s nationwide presence […]
India Yamaha Motor Pvt. Ltd. (IYM) has announced the proposed integration of Yamaha Motor Electronics India Pvt. Ltd. (YEIN) into IYM, as part of its strategic restructuring initiative announced earlier this year. The move aims to streamline operations, strengthen cross-functional collaboration, and establish a more agile organisational framework for sustainable growth. The integration will bring […]
India Yamaha Motor (IYM) Pvt. Ltd. has launched the all-new YZF-R2 in India, marking the brand’s first foray into the highly competitive 200cc motorcycle segment. Priced from ₹2,30,500 (ex-showroom, Delhi), the YZF-R2 will be available across all Blue Square dealerships from mid-September 2026. It is offered in three variants across five colour options. Mr. Hajime […]
India Yamaha Motor Pvt. Ltd. today announced updates to its popular 125cc Fi Hybrid scooter range, introducing fresh colours, refreshed styling, and new technology options. Developed in response to evolving customer preferences, the refresh targets young, style-conscious riders seeking a blend of fashion, sportiness, performance, convenience, and connectivity. The RayZR 125 Fi Hybrid gets striking […]
India Yamaha Motor (IYM) Pvt. Ltd. has announced the launch of the FZ Blue Flex, marking a significant step in its journey towards carbon neutrality and sustainable mobility. Aligned with India’s Viksit Bharat vision and the government’s push for alternative fuel technologies, the FZ Blue Flex introduces innovative flex-fuel capability to Yamaha’s popular FZ lineup. The Yamaha […]
India Yamaha Motor has announced the price and availability of the Aerox E, its high-performance electric scooter developed in India for premium urban mobility. Priced at ₹2.81 lakh ex-showroom Delhi and offered in Bluish White Cocktail, the Aerox E will be available at Yamaha Blue Square Showrooms in select cities. The Aerox E is powered […]
India Yamaha Motor (IYM) has announced one of its most significant product introductions in recent years, launching three new models across premium motorcycles and electric mobility. The company has introduced the globally acclaimed XSR155 in India, unveiled its first electric two-wheelers – the AEROX-E and EC-06 – and strengthened its popular FZ range with the […]