SMK, the premium helmet brand from STUDDS Accessories Ltd., unveiled three new helmet models, which are also expected to be introduced in India in the coming months. The showcase was led by the SMK Cygnus, a unique flip-back helmet featuring a 180-degree rotating chin bar. Designed for riders who seek both versatility and protection, the […]
Norton Motorcycles has announced its Resurgence strategy at EICMA 2025, unveiling a new global direction supported by over £200 million of investment from TVS Motor Company since acquiring the brand in April 2020. The strategy marks a complete transformation of Norton, anchored in new product development, modern design language and advanced engineering while staying true […]
Ultraviolette, the Bengaluru-based e-mobility innovator, has unveiled its full global product portfolio at the world’s largest motorcycle show, EICMA 2025 in Milan. The company also announced a strategic partnership with Cardo Systems to develop connected-riding technologies for India and international markets. Fresh from the launch and ongoing deliveries of the X-47 Crossover in India, Ultraviolette […]
TVS Motor Company (TVSM), a global leader in two- and three-wheeler manufacturing, made a powerful debut at EICMA 2025 in Milan, the world’s largest two-wheeler exhibition. The company unveiled six new products across internal combustion and electric powertrains, introduced advanced riding technology including an AR-based heads-up display helmet, and outlined its expansion roadmap for Europe. […]