PRM Automotives India, part of a legacy rooted in logistics and transport since the 1970s, marked its foray into automotive component manufacturing at the Passenger Vehicle Expo 2.0 in Chennai. The company unveiled its new line of automotive horns, positioning itself as a serious contender in the components space.
“Transport has been our core for decades, with over 1,000 vehicles in our fleet and a captive service centre. But during COVID, with transport and hospitality hit hard, our Managing Director Mr. RM.Vignesh Baabu encouraged us to diversify,” said Kumarasamy A., Director, PRM Automotives India. “We chose horns as our entry point into manufacturing, building a state-of-the-art facility in Chennai capable of producing 11 million units annually.”
PRM’s manufacturing initiative has been guided by a clear strategy – addressing a gap in Indian-made automotive horns in Tamil Nadu, with the company leveraging ‘Make in India’ momentum. Its initial product lineup includes over 25 horn models, two of which are already approved by ARAI, with several more in the pipeline for certification.
The company is actively pursuing OEM opportunities, especially in the EV and two-wheeler space. “We’re targeting both OEMs and the aftermarket with equal focus – one gives us volume and brand pull, the other brings quicker wins. We’ve also applied for IATF certification and E-marking to meet global standards,” Kumarasamy noted.
In the aftermarket, PRM is building a niche with its horn range for heavy vehicles, already gaining traction in South India. The company is also eyeing international markets, particularly in Southeast Asia, the Gulf, and Africa, and is exploring partnerships in Europe.
“We’re working on all four segments – OEM, IAM, white-labelling, and exports. Our core values – win-win partnerships, integrity, and reliability – have helped us build long-standing relationships, and we’re now bringing that ethos into manufacturing,” he said.
Driven by a strong leadership team and backed by decades of operational experience, PRM Automotives aims to become a world-class player in automotive components. With its deep-rooted DNA and new manufacturing ambitions, the company is poised for a promising journey ahead.
