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Psychological Triggers Influencing Consumer Choices in Automotive Aftermarket

By Rakesh Kher, CEO, UNO Minda Aftermarket In the competitive automotive component industry, consumer decisions extend beyond price, features, and performance. Psychological triggers like brand loyalty, perceived status, design, aesthetics, and brand visibility play pivotal roles in shaping preferences. For manufacturers and marketers, tapping into these factors is key to transforming a brand from merely […]

Service & Maintenance Two Wheelers

Kabira Mobility Launches KM Care Program Across 500+ Service Centers in Partnership with Vehicle Care

Kabira Mobility, leading home-grown electric two-wheeler manufacturer, has announced the launch of KM Care, a comprehensive after-sales service program, in strategic partnership with VehicleCare. This initiative will be implemented across Kabira Mobility’s expanded network of 500+ service centers nationwide, marking a significant enhancement in the company’s after-sales service capabilities. The KM Care program introduces three […]

applications Trucks

BharatBenz bags order for 80 units of new 3532CM Torqshift Mining Tipper

Daimler India Commercial Vehicles (DICV), the wholly-owned subsidiary of Daimler Truck AG, has launched the BharatBenz heavy-duty truck (HDT) range equipped with the globally-proven 12-speed Automated Manual Transmission (AMT) by bagging the first order of 80 units 3532CM mining tippers from a single customer. BharatBenz, known for its highly capable construction and mining heavy-duty range, […]

tyres

CEAT Chennai Plant: Setting the Standard for Smart and Efficient Tyre Manufacturing

In today’s rapidly evolving industrial landscape, sustainability and efficiency have become the cornerstones of modern manufacturing. CEAT, one of India’s leading tyre manufacturers, has taken significant strides toward setting new benchmarks in both areas. At the heart of this transformation lies the CEAT Chennai plant, a facility that blends cutting-edge technology with a strong commitment […]

Technology

Bosch grows with Software & Technology for Trucks & Vans

Freight transport is an important pillar of the economy. For their green transformation to succeed, commercial vehicles that transport goods must be equipped with alternative powertrains. As a result, the industry is on the move – and Bosch is leading the way. The technology company is expanding its product and solution portfolio and is once […]

COMPONENTS

SAF-Holland Spotlight on E-Axle and Digital Solutions at IAA 2024

At IAA Transportation 2024 in Hannover, SAF-Holland’s strategic vision for enhancing transportation was on full display. Under the theme “For Better Transportation,” the company emphasized their commitment to innovation, sustainability, and safety as key pillars to support operators, OEMs, and customers. Christoph Günter, President EMEA and CTO at SAF-Holland, shared with Rajesh Rajgor, that their approach […]

COMPONENTS

MB Pneumatyka’s Push-to-Connect Fittings: Redefining Efficiency and Durability Across Global Markets

At the IAA Transportation show in Hannover 2024, Rajesh Rajgor had the privilege of speaking with Małgorzata Bieniaszewska, founder of MB Pneumatyka, a company that celebrated 40 years of family-driven business this year. Her energy is infectious, and her approach to both business and innovation reflects a profound commitment to quality and customer support. “Our message […]

COMPONENTS

Fleetguard Filters: Leading the Charge in Commercial Vehicle Filtration

In an exclusive interview with Rajesh Rajgor, Niranjan Kirloskar, Managing Director of Fleetguard Filters Private Limited, shared how the company is strengthening its focus on the commercial vehicle market with a robust lineup of filtration solutions. Niranjan discussed Fleetguard’s dedication to innovation amid evolving fuel technologies like diesel, LNG, and hydrogen, while remaining cautious about […]

COMPONENTS

ROOTS ‘Sounds’ the Future: Innovating High-Performance Horns and Electronics for Modern Vehicles

Rajesh Rajgor speaks to K. Ramasamy, Chairman, and K. Saravanasundaram, Joint Managing Director of ROOTS, as they discuss the company’s trajectory in addressing the evolving demands of the global automotive sector. As vehicle technologies shift toward micro, high-performance solutions, ROOTS is innovating with new offerings that cater to both electric and internal combustion vehicles. “We […]

Driver Welfare

Steering Lives: Satish Namdev Bande’s Journey as a Guardian of the Road

Satish Namdev Bande has spent over 20 years navigating the roads of Maharashtra, driving buses filled with passengers across cities like Mumbai, Pune, and Nagpur. His career, spanning over two decades, isn’t just about transporting people—it’s about ensuring their safety, comfort, and peace of mind. “Driving isn’t just a job for me—it’s my life,” Satish […]

COMPONENTS

Pioneering Sustainability: MEI’s Journey to Fossil-Free Manufacturing

Madras Engineering Industries (MEI), the largest manufacturer of Slack Adjusters globally, had set up a ductile Iron Foundry during 2012 to meet its captive requirements. Over the past decade, MEI expanded its business by taking up supply of fully finished axle and chassis machined iron casting parts to Cummins {US, Mexico, Brazil and Europe}, Sisamex […]

COMPONENTS

SAE-SMB Showcases Advanced Axles and Smart Suspension at IAA 2024

In an exclusive interview with Michele Panuccio at the IAA Transportation Show in Hannover 2024, Rajesh Rajgor delved into SAE-SMB’s latest innovations and the company’s focus on offering high-performance products. Michele, with visible enthusiasm, introduced SAE-SMB’s highlight for this year: the 9 tons axle with advanced air-Suspension. “9 tons is a special product for us […]

COMPONENTS

TSF Group showcases exhaustive product line for the global markets at IAA’24

The TSF Group, that derives its legacy from the erstwhile TVS group – one of the largest automotive groups based in India – showcased its exhaustive product offerings including brakes, axles & wheels aimed primarily at the global trailer market, at IAA Transportation 2024 show in Hanover, Germany. As a renowned Tier-1 supplier to global OEMs for […]

COMPONENTS

TEXSPIN®’s Wheel Bearing Innovations – Driving Seamless Mobility

TEXSPIN® has cemented its reputation as a leader in the bearings industry, particularly in the Wheel Bearings and Wheel End Hub Units segment. The company offers a comprehensive range of solutions, from conventional Taper Roller Bearings for wheel applications to advanced Generation 1, 2, and 3 Wheel Hub Units for cars and trucks.   Innovation […]

Emobility Two Wheelers

Honda forays into electric 2W space with ACTIVA e: and QC1

Honda Motorcycle & Scooter India (HMSI) has ushered into the next era of mobility with the introduction of ‘ACTIVA e:’ and ‘QC1’ in the electric vehicle segment. The unveiling of the iconic Activa brand in an all-new electrified avatar along with the QC1 marks a pivotal moment in the brand’s commitment to sustainable mobility in […]