– By Rakesh Kher, CEO, UNO Minda Aftermarket Major technological advancements in electric vehicles, autonomous driving, connectivity, digital sales, the expanding used-car market, and a strong focus on safety measures are redefining the industry’s growth momentum. These factors are transforming both urban and rural transportation and are expected to have a major impact on the […]
Guest Column
How customized pricing speaks to the new-age automotive customer
By Girish Phansalkar, Partner, and Shipra Biswas Bhattacharyya, Associate Partner, Mckinsey & Company The automotive sector – with a number of brands, models and offers – presents a challenge to marketers to reach and convert customers. A preferred route to stand out from the competition is pricing – not just on the product but across […]