Vehicle News

Greaves Retail inaugurates ‘master distributor outlet’ for AutoEVMart in Chennai

Greaves Retail, India’s leading fuel-agnostic mobility solutions provider and a division of Greaves Cotton Limited, creates a new model for market access with the first-ever master distributor outlet of the AutoEVMart in Chennai.  The outlet located at G.N.T Road, Thandalkalani Village, Puzhal, was inaugurated in the presence of senior leadership of Greaves Retail.  This pioneering concept aims to revolutionise the electric 3-wheeler industry by addressing key concerns such as transportation charges and Minimum Order Quantities (MOQ) for dealers, reaffirming Greaves Retail’s commitment to industry transformation.

For AutoEVMart and associated OEMs, the master distributor concept would act as a growth driver, facilitating market expansion without direct involvement in every transaction.  This will enable OEMs to focus on strategic growth initiatives and brand development while leveraging the expertise of the master distributor in managing day-to-day operations.  With the master distributor serving as the local point of contact, customer service will be elevated, ensuring prompt responses to inquiries, effective management of warranty claims, and swift issue resolution.

The master distributor outlet in Chennai will serve as a launch pad for the establishment of multiple dealerships across the city, fostering market accessibility.  This innovative approach will also enable smaller dealerships to access a diverse range of electric 3-wheelers from a variety of OEMs, empowering them to cater to a variety of customer preferences and demands, ultimately boosting sales potential.

“We are thrilled to announce the launch of the AutoEVmart e3w master distributor franchisee outlet in Chennai city, a significant move towards enhancing market accessibility and empowering dealerships to present a diverse array of electric 3-wheelers. Chennai is a major economic powerhouse in India, and we are very excited about the growth of electric small commercial vehicles. The retail outlets will be backed by Greaves Retail’s range of electric vehicle spare parts to ensure maximum vehicle uptime for commercial customers.” said Narasimha Jayakumar, CEO, Greaves Retail.

Mr Vivek Dhawan, Director of Sales, Marketing, and Service at Omega Seiki Mobility (OSM), said, “At OSM, we are thrilled to announce our collaboration with Greaves Retail. This partnership marks a significant step in India’s electrification journey, combining our five decades of manufacturing expertise with the robust core values of Greaves Retail.  Together, we are committed to setting new benchmarks in the Indian EV sector.  What sets these new outlets apart is their adherence to the 4S standard, encompassing sales, spares, service, and supercharging.  This holistic approach ensures an all-encompassing customer experience, reflecting our vision of a cleaner, greener, and brighter future for the coming generations.  By integrating advanced technology and sustainable practices, we are not just selling products; we are contributing to a sustainable ecosystem that benefits everyone.  Our combined efforts symbolise a leap forward in creating a sustainable and electrified future, resonating with OSM’s vision of innovation, excellence, and eco-friendliness.”

Srivant, Owner of AutoEVMart Master distributor Outlet, Puzhal said, “AutoEVMart’s pioneering Master distributor store will redefine customer service, drive OEM expansion, and lead the way into a dynamic future for electric mobility.  As a proud distributor, we are excited to offer a one-stop shop for a diverse range of electric 3-wheelers, delivering more than just vehicles – a commitment to a sustainable and seamless mobility experience.”