The new outlet takes the company’s robust LCV distribution network to more than 600 touch points
Ashok Leyland (AL) has inaugurated a new dealership for Light Commercial Vehicles (LCVs) in Madurai. This is the company’s 11th LCV dealership in the state of Tamil Nadu. The new channel partner Balaji Trucks has a 3S (Sales, Service and Spares) facility strategically located at Thiruparankundram Main Road, Pasumalai in Madurai.The facility is equipped with advanced tools, wheel alignment, quick service bays and has sophisticated infrastructure to ensure superior customer experience. The company currently offers a range of LCV products – BADA DOST, DOST, PARTNER and MiTR.
Speaking at the inauguration, Rajat Gupta, Head – LCV, Ashok Leyland Ltd., said, “Tamil Nadu has always been an important market for Ashok Leyland, and this new dealership will in Madurai will bolster our presence in this geography. The robustness of the product and our network has been one of the main factors in the phenomenal success of our “DOST Range” and, more recently, the “BADA DOST.” Because of their best-in-class mileage and class-leading performance, backed by a robust sales and after-sales service, all of our products have been well received by our customers. Our partner Balaji Trucks, with the new 3S (sales/service/spares) facility will ensure we serve our family of customers better and will help us get even closer to our customers in the region. The new dealership is being opened to further strengthen our reach and will take us one step closer to achieve our vision of being one of the Top 10 CV makers in the world.”
AL products were launched to meet evolving needs of the Indian LCV customer by offering best-in-class technology at competitive costs. Now, there are more than 4,00,000 AL LCVs across India.