TATA.CARS, India’s leading SUV manufacturer, today announced the introduction of the Tata Sierra #DARK, a bold and exclusive expression of India’s iconic Premium Mid-SUV. Starting at ₹13.99 lakh, the Sierra #DARK pairs a specially curated Friesian Black exterior with a premium Violet Eclipse interior cabin theme and distinctive Purple Chrome detailing, creating a striking identity while preserving the feature-rich experience that defines the Sierra.
Building on the Sierra’s role in creating India’s Premium Mid-SUV segment, the Sierra #DARK elevates the nameplate with a more premium, sophisticated, and exclusive expression, while retaining its iconic silhouette and commanding presence. It also carries forward the legacy of TATA.CARS’ #DARK range, known for its bold design and distinctive character.
Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said the #DARK range has become one of the most sought-after expressions in the company’s portfolio, resonating with customers who value exclusivity and distinctive design. He said the Sierra #DARK brings together two powerful icons, preserving everything that makes the Sierra legendary while elevating it through a more premium and exclusive interpretation.
Designed for customers seeking sophistication and individuality, the Sierra #DARK accentuates the SUV’s muscular proportions and commanding road stance through a curated all-black treatment, complemented by a premium all-black leatherette cabin for a refined, lounge-like ambience. Signature purple chrome accents, integrated thoughtfully across the vehicle, create a sophisticated contrast and reinforce its distinctive identity.
The Sierra #DARK is available across the recently launched Sierra Legend Series, extending to the Pure L, Pure L (O), Pure + L, and Adventure + L personas, along with the top-tier Accomplished and Accomplished + personas, offering customers a more expressive interpretation of India’s iconic Premium Mid-SUV.
The introductory prices for the Sierra #DARK are listed below in ₹ lakh*:
| Variant | Manual | Automatic | |||
| 1.5L Revotron MT | 1.5L Kryojet MT | 1.5L Revotron DCA | 1.5L Kryojet AT | 1.5L Hyperion AT | |
| Pure L#DARK | 13.99 | 15.44 | 15.29 | – | – |
| Pure L (O) #DARK | 14.59 | 16.04 | 15.89 | 17.34 | – |
| Pure+ L#DARK | 15.29 | 16.74 | 16.59 | 18.04 | – |
| Adventure+ L #DARK | 17.29 | 18.49 | 18.59 | 19.79 | 19.29 |
| Accomplished #DARK | 18.29 | 19.29 | – | 20.29 | 20.29 |
| Accomplished+ #DARK | – | 20.59 | – | 21.59 | 21.29 |
