On World Anti-Counterfeiting Day, the Authentication Solution Providers’ Association called for greater adoption of authentication and traceability solutions to combat the growing threat of counterfeit products across industries. The call to action was backed by sobering data from the CRISIL-ASPA State of Counterfeiting in India 2025 Report, which found that 89% of consumers across nine Indian cities reported having purchased a counterfeit product at least once. The survey, conducted across 1,639 respondents by Crisil Intelligence, also revealed that consumers perceive nearly 29% of products available in local markets to be counterfeit — a figure that underlines the scale and depth of the problem.
Counterfeit products continue to affect a wide range of sectors including pharmaceuticals, agrochemicals, FMCG, automotive components, consumer durables, and industrial products. Beyond the financial losses they cause, counterfeit goods pose serious risks to consumer safety, public health, and brand reputation — making the adoption of robust authentication and traceability technologies not just a business priority but a public interest imperative.
Mr. Ankit Gupta, President, ASPA, said, “As ASPA completes 28 years of advancing authentication and traceability, the findings of the CRISIL-ASPA State of Counterfeiting in India 2025 Report serve as a stark reminder of the scale of the challenge before us. These findings underscore the urgent need for wider adoption of authentication and traceability solutions. By embedding trust, transparency, and product verification into supply chains, we can better protect consumers, strengthen brand integrity, and build a safer marketplace for all.”
Founded nearly three decades ago, ASPA’s member companies collectively safeguard thousands of brands globally through physical, digital, and phygital solutions designed to verify product authenticity and enhance supply chain visibility. Over the years, the association has contributed to the anti-counterfeiting ecosystem through industry research, awareness campaigns, policy advocacy, and stakeholder engagement. As part of its ongoing efforts, ASPA will soon convene stakeholders from industry, government, technology, and academia at the next edition of its flagship Traceability and Authentication Forum, continuing the conversation on building trusted products and transparent supply chains.
