Components

Velvex Brings Brand Vision and Aftermarket Muscle to the Fore

ACMA Automechanika 2026 has reinforced its position as a key meeting ground for India’s automotive aftermarket, and Nandan Petrochem Ltd (NPL) used the platform to underline both brand ambition and manufacturing depth through its Velvex portfolio. With lubricants, AdBlue and allied fluids showcased together, the exhibits reflected a company preparing for the next phase of market expansion.

Varun S Agrawal, Executive Director, NPL; and Vikas Gupta, CEO, NPL

Outlining the broader vision, Mr. Varun S Agrawal, Executive Director, NPL said the show is central to Velvex’s renewed communication strategy. “Alongside our strong B2B foundation, we are investing significantly in building Velvex as a B2C brand,” said Mr. Agrawal. “From new packaging and label designs to dealer visibility and mechanic engagement, we are putting real money behind the brand to ensure strong on-ground presence.”

Addressing the aftermarket opportunity, Mr. Vikas Gupta, NPL CEO, highlighted the structural shifts underway in India. “The aftermarket is moving towards greater formalisation, higher compliance and more advanced products, which will drive sustained growth. We are investing ahead of demand by expanding manufacturing capacity, adding high-speed lines and strengthening our people and distribution,” said, Mr. Gupta.

He added, “Over the last six to nine months, we have expanded our distributor network from over 200 to around 270, with focused investments in core markets where we see strong traction.”

With 25 DEF manufacturing facilities across the country and a rapidly growing distributor network, the exhibits at ACMA Automechanika 2026 conveyed a clear message; Velvex is aligning brand investments with aftermarket preparedness, well before the curve turns.