Sales, Maruti Suzuki India Limited
Maruti Suzuki’s Super Carry has established itself as a strong contender in the Small Commercial Vehicle (SCV) segment, consistently growing its market presence since its launch. In this conversation with N. Balasubramanian, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, sheds light on the Super Carry’s performance, market strategy, and future outlook.
How have Maruti Super Carry sales been this financial year? How happy are you with the market response?
The Suzuki Super Carry has gone from strength to strength in terms of growth and continues to perform consistently well. Customers trust the Super Carry as their partner of choice, valuing its exceptional performance, segment-leading features, high fuel efficiency, and low maintenance costs. This financial year, the Super Carry has recorded a significant growth of 6.5% over the same period last year. We are confident that our customers will continue to appreciate its reliability, and we remain on this growth trajectory.
It’s been almost a decade since the Super Carry was launched. How satisfied are you with the impact it has made on the market, particularly in the SCV space?
Since its introduction in FY 2016-17, the Super Carry has demonstrated remarkable growth, with total volumes surpassing 240,637 units as of December 2024. It has set new benchmarks for refinement and dependability in the segment. This consistent growth trajectory underscores its position as a reliable solution that addresses the evolving transportation needs of customers who prioritize operational efficiency.
Competition in the SCV segment has intensified in recent years. With traditional strong players and new entrants vying for market share, what is your current market position, and how do you plan to sustain and grow it?
We maintain a strong presence in the Mini-Truck Segment, holding a market share of 21.8% as of December 2024, marking a solid gain of 3.3% over the previous year. While new entrants have emerged, we remain confident in our product and optimistic about further growth. To strengthen our position, we have recently equipped the Super Carry with segment-first safety features, including Electronic Stability Program (ESP). This enhancement caters to the evolving needs of small business owners and fleet operators, ensuring safer and more reliable operations.
Which regions are your strongholds in terms of sales? Which states perform best, and do you have plans to expand into other areas?
Our presence spans across various states nationwide, with the western region being our most significant market. Maharashtra and Gujarat have consistently been our top-performing states, contributing significantly to overall sales.
How strong is your service and sales network for the Super Carry? How do you ensure best-in-class service for commercial users who value quick turnaround times?
As of now, we have a robust network of 376 commercial outlets across the country, ensuring that the Maruti Super Carry is easily accessible to customers. This extensive network is designed to provide convenient and efficient services, particularly for commercial users who prioritize time efficiency and quick vehicle turnaround.
What are MSIL’s medium- to long-term plans for the SCV segment? How committed are you to expanding your presence and strengthening your market impact?
While we cannot comment on future strategies, our commitment to delivering excellence remains unwavering.
