CEMB Balancing Machines, a family-owned Italian company with a rich legacy dating back to 1946, showcased its innovative tire service equipment and emphasized its global growth strategy at Automechanika Frankfurt 2024. Giovanni Ferrari, Sales Director of CEMB Garage Equipment Division, shared insights into the company’s divisions, technological advancements, and its renewed focus on partnerships, particularly in emerging markets like India. With over seven decades of expertise, CEMB continues to lead the market by blending tradition with innovation.
Founded in 1946, CEMB operates through three distinct divisions: the Garage Division, Industrial Division, and Vibration Division. Giovanni Ferrari highlighted, “In the Garage Division, we specialize in producing tire changers, wheel balancers, and aligners. The Industrial Division focuses on balancing machines suitable for all types of rotors in various industries, such as automotive and rail. Our Vibration Division produces vibration sensors, condition monitoring systems, portable balancing instruments for industrial machinery and laser alignments tools.”
This diverse approach has allowed CEMB to cater to a broad range of customers across industries, ensuring adaptability and sustained growth.
New Product Highlights
At Automechanika Frankfurt, CEMB unveiled several innovations that underscore its position as a leader in tire service equipment. One of the standout products was the MOVE Wheel Balancer, designed specifically for mobile applications. Ferrari described it as “a compact and lightweight machine, completely developed in-house, to cater to the growing demand for mobile services.”
Additionally, Ferrari noted, “Our goal is to be a complete supplier for tire service equipment. This means delivering state-of-the-art solutions for every aspect of tire maintenance and service.” The new products showcased reflected CEMB’s commitment to addressing evolving market needs.
Global Presence and Long-Term Partnerships
CEMB has a robust global footprint, with strong markets in Europe, North America, Japan, and Australia. The company has operated in North America since 1988 through a dedicated local team, and in Japan, it has been a market leader in wheel balancing for over 40 years. Ferrari explained, “European countries contribute about 50% of our business, but we’re also heavily focused on growing our presence in key emerging markets like India.”
CEMB’s recent partnership with Indian company Madhus marks a significant step in this direction. “Last year, we started collaborating with Madhus, one of the most important players in the Indian market,” Ferrari shared. “Together, we aim to establish our brand as a key name in the region. This partnership is built on mutual trust and a shared vision for long-term success.”
Investing in Growth Despite Challenges
Despite global challenges like the COVID-19 pandemic and geopolitical uncertainties, CEMB has continued to invest strategically. Ferrari emphasized, “Even during COVID, we made important investments in 2018 and 2019, and we didn’t stop. This proactive approach helped us recover gaps and prepare for future growth.”
The results are evident, with the company experiencing a steady growth rate. Ferrari remarked, “While the global market in our field hasn’t grown significantly, we’ve seen consistent growth over the last five years. This year, we anticipate a 15% increase, driven largely by our expansion efforts in markets like India.”
A Legacy of Excellence
CEMB’s enduring success stems from its family-oriented leadership and commitment to innovation. Ferrari attributed this to the passion and dedication of the founding family, stating, “The knowledge and competence passed down through generations have kept us strong in the market. Our focus has always been on building long-term relationships with partners and customers.”
