Valvoline™ Global, a leading name in automotive and industrial solutions, has been confirmed as an Official Supporter of the FIFA World Cup 26™, marking the company’s debut partnership with FIFA’s flagship tournament.
The announcement reflects Valvoline Global’s rapid international expansion and its evolving brand presence across over 140 countries and territories. As America’s first engine oil brand, Valvoline is gearing up to celebrate its 160th anniversary in 2026, coinciding with the largest and most inclusive edition of the FIFA World Cup™ to date.
Scheduled to take place across Canada, Mexico, and the United States, the FIFA World Cup 26™ will feature 48 national teams competing in 104 matches across 16 Host Cities, promising an unprecedented global spectacle. Valvoline Global plans to bring its brand closer to fans through a series of retail promotions and experiential activations in select Host Cities. Further details on these fan engagement initiatives will be announced later this year.
Valvoline Global CEO Jamal Muashsher highlighted the significance of this milestone, noting that the FIFA World Cup brings together passion, performance, and global unity. He stated that as Valvoline approaches its 160th year, it is proud to partner with an event that celebrates not only the greatness of the sport but also the shared ambition to move the world forward.
This partnership also represents Valvoline Global’s first association with a sporting event of such scale, underscoring the company’s commitment to global engagement and its pursuit of excellence in innovation and service.
Mattias Grafström, FIFA Secretary General, welcomed Valvoline Global to the FIFA World Cup 26™ family, describing the company as a respected force in the automotive and industrial sectors. He noted that Valvoline’s forward-looking approach aligns well with the spirit of the tournament, and the collaboration reflects both organisations’ dedication to innovation and global connection.
Valvoline’s partnership with FIFA marks a bold new chapter in its storied legacy, positioning the brand at the intersection of mobility, innovation, and global sporting celebration.
