Ultraviolette has announced a strategic partnership with Elektrorider, appointing the company as its official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia, and Czechia.
The alliance takes Ultraviolette’s European footprint to 18 countries, marking a significant step in the Indian electric motorcycle maker’s global expansion strategy and its stated mission of Making in India for the World. The company will begin its market entry across these territories with the F77 MACH 2 and F77 SuperStreet, its flagship performance electric motorcycles.
Mr. Narayan Subramaniam, CEO and Co-founder, Ultraviolette, said, “We are proud to Make in India for the World and it is immensely encouraging that the response to the F77 across key European markets has been positive. Customers have embraced our vision of performance electric mobility with remarkable enthusiasm. Expanding into Hungary and the Central and Eastern European region marks a significant milestone in our journey, given the region’s strong motorcycling culture and passionate rider communities. We believe the F77, with its bold design, advanced technology and exhilarating performance, will resonate strongly with riders seeking a new generation of motorcycling experiences. Through our partnership with Elektrorider, we will deliver a seamless journey, right from brand introduction to test rides and ownership, whilst leveraging their deep market expertise and robust distribution network.”
Mr. Attila Pavuk, Chief Operating Officer, Elektrorider, said, “We are incredibly excited to introduce Ultraviolette to Hungary and begin a new chapter in electric motorcycling across our region. The F77 combines performance, technology, design, and emotion in a truly unique way. Our team has completed dedicated sales, technical and after-sales training, and we are ready to support customers from the first test ride through sales, spare parts, service, and long-term technical assistance. For us, this is more than launching a new brand. It is the beginning of building a strong Ultraviolette community in Hungary and across Central and Eastern Europe.”
Elektrorider brings an established retail presence in electric motorcycles, scooters, and e-bikes across its markets, giving Ultraviolette a strong platform for sustained growth in the Central and Eastern European region — an area known for its deep motorcycling culture and enthusiastic rider communities.
