The SUV, in the new form, stays true to what people loved, but is smartly refreshed to meet modern expectations. By T. Murrali When a vehicle has already found more than three lakh buyers, change becomes a careful exercise. Too much of it risks losing what people love; too little makes it feel dated. That […]
Building a successful software-defined SUV like the XUV 7XO, is not about adding more features—it’s about choosing the right ones, shaped by how people actually live, drive and value technology every day. By T. Murrali Designing a modern SUV today is no longer just about engines, space or styling. It is about choosing the right […]
Mahindra & Mahindra on Tuesday announced the commencement of bookings for its latest SUV offerings, the XEV 9S and the XUV 7XO, marking another strong milestone in the company’s SUV growth journey. By 2.00 pm on January 14, 2026, Mahindra had recorded consolidated bookings of 93,689 units across the two models, translating into a booking […]