Mahindra & Mahindra on Tuesday announced the commencement of bookings for its latest SUV offerings, the XEV 9S and the XUV 7XO, marking another strong milestone in the company’s SUV growth journey. By 2.00 pm on January 14, 2026, Mahindra had recorded consolidated bookings of 93,689 units across the two models, translating into a booking […]
By T. Murrali Mahindra’s latest SUVs, the XEV 9S is not just built—its carefully crafted through a design philosophy that blends emotion, precision, and imagination. Behind every curve and surface, according to Mr. Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, Mahindra & Mahindra Ltd., lies a clear belief: great SUVs […]
The OEMs multi-tier strategy is clear: from value-packed family SUVs to luxury, tech-rich flagships, the brand now offers a variant for every kind of buyer—often delivering more than expected. By T. Murrali Mahindra is rewriting the rules of the SUV game with a clear, bold strategy: enter every major price band of the “core SUV” […]