Featured Guest Column

How customized pricing speaks to the new-age automotive customer

By Girish Phansalkar, Partner, and Shipra Biswas Bhattacharyya, Associate Partner, Mckinsey & Company The automotive sector – with a number of brands, models and offers – presents a challenge to marketers to reach and convert customers. A preferred route to stand out from the competition is pricing – not just on the product but across […]

Buses Emobility

Ashok Leyland to invest Rs. 1200 cr. into Switch

Infusion to fund expansion of product portfolio, R&D & operations The Board of Directors of Ashok Leyland have approved an investment of Rs. 1200 cr. in Switch Mobility as equity through its holding company Optare PLC UK.  The funds infused will be used for capital expenditure, R&D and meeting operational requirements both in UK and India. The funds […]