Tag: Norton Motorcycles
Two Wheelers

Norton Motorcycles Unveils Global Resurgence Strategy at EICMA

Norton Motorcycles has announced its Resurgence strategy at EICMA 2025, unveiling a new global direction supported by over £200 million of investment from TVS Motor Company since acquiring the brand in April 2020. The strategy marks a complete transformation of Norton, anchored in new product development, modern design language and advanced engineering while staying true […]
Two Wheelers

Norton Motorcycles celebrates beginning of a new era with plans for global expansion

Norton Motorcycles, part of the TVS Motor Company, announced its investment and growth plans to put the company in the ideal place for international expansion. At the Goodwood Festival of Speed, members of Norton’s senior leadership team – Sudarshan Venu, Dr Robert Hentschel and Richard Arnold – shared the vision of the brand and discussed […]