GS Caltex has unveiled the refreshed global identity of its flagship lubricant brand, Kixx, in the Indian market, marking a significant milestone in the brand’s evolution following its 20-year global journey. Introduced at an event in Mumbai, the refreshed identity features a modernized Kixx logo and the new global brand slogan, “Lubricating the Future,” reflecting GS Caltex’s commitment […]
A digital campaign for unsung heroes beneath the hoods and behind the wheel GS Caltex India, a leading premium lubricant company, is marking its 14th Anniversary in India by launching the 3rd edition of the #GaadiKeDoctor campaign. This campaign, dedicated to the unsung heroes behind the wheel and beneath the hoods, celebrates the invaluable contribution of vehicle mechanics. In recognizing the significance of mechanics in our daily lives, GS Caltex India celebrates 2nd February […]