Eicher innovative music video campaign developed in collaboration with Grapes Integrated

Eicher is celebrating its passion for Uptime, which is a commitment to put the truck back on the road on time. Grapes has conceptualized and executed this music video campaign for the Eicher brand. The overall campaign showcases the competence & collaboration of the technicians and other support services around the theme of UpTimeHaiTohOnTimeHai.   […]

Parts & Components

Suprajit Engineering initiates nation-wide campaign against counterfeit products

Seizes huge stash of spurious ‘Phoenix’ brand lamps in Delhi with help of Delhi Police Phoenix, a brand of Suprajit Engineering and the world’s third-largest manufacturer of halogen bulbs, joined the Delhi Police in a raid across several prominent markets in the national capital, including Karol Bagh recently, and unearthed huge quantities of fully packaged […]

Distribution & Retail

Shell Advance launches ‘Ab Duniya Dekhegi’ campaign to celebrate and empower mechanics

Celebrating the contribution of Shell Ustaad Mechanics and helping them achieve their dreams Shell Lubricants, the global leader in finished lubricants, unveiled its ‘Ab Duniya Dekhegi’ campaign, positioning itself as a trusted partner and success catalyst for mechanics. The campaign celebrates the unyielding spirit, dedication and hard work ethic of mechanics, which has helped them hone their […]