For decades, the race for vehicle makers was about engines, performance and design. Today, the real battleground is software — the new signature of every OEM. A quiet but massive shift is happening inside the automotive world, and Dr. Arunkumar Sampath, Principal Consultant & Global Head, SDV & eVTOL, Aircraft, TCS, calls it one of […]
The SUV, in the new form, stays true to what people loved, but is smartly refreshed to meet modern expectations. By T. Murrali When a vehicle has already found more than three lakh buyers, change becomes a careful exercise. Too much of it risks losing what people love; too little makes it feel dated. That […]
Building a successful software-defined SUV like the XUV 7XO, is not about adding more features—it’s about choosing the right ones, shaped by how people actually live, drive and value technology every day. By T. Murrali Designing a modern SUV today is no longer just about engines, space or styling. It is about choosing the right […]
By T. Murrali The automotive world is on the brink of a major transformation. The year 2025 is set to witness the large-scale launch of Software Defined Vehicles (SDVs) across global markets — vehicles that promise smarter performance, adaptability, and deeply personalised user experiences. Delivering the inaugural address at the Software Defined Vehicle (SDV) Summit […]
Once upon a time, cars were all about gears, engines, and metal – machines that moved only when their mechanical parts did. But today, a new revolution is unfolding, one that’s rewriting how we think about vehicles altogether. It’s called the Software-Defined Vehicle, or SDV – a term that has quickly become the buzzword of […]
The BMW Group and Tata Technologies, a global product engineering and digital services company have announced that they have signed an agreement to form a Joint Venture (JV) with the aim to establish an automotive software and IT development hub in Pune, Bengaluru and Chennai, India. The execution of the JV agreement is subject to review […]