By Ravichandran Srinivasan Step into any modern car showroom, and you are greeted by an orchestrated symphony of luxury: high-ceilinged glass atriums, the intoxicating scent of premium leather, and a fleet of shiny new models reflecting the glow of recessed LEDs. To the casual observer, it looks like a gold mine. But behind this polished […]
By T. Murrali India’s automobile dealerships are standing at a crossroads. Whether it’s passenger cars, two-wheelers, or commercial vehicles, dealers today face a fast-evolving landscape shaped by digital disruption, changing customer expectations, new technologies, and shrinking profit margins. Each segment has its own battles — from electrification and online buying trends to rising costs and […]