SML Isuzu Ltd., the renowned Indian truck & bus maker, has unveiled its Executive LX and S7 buses to prominent transporters and key customers in Bangladesh. The launch event, organized by Uttara Motors Ltd., the authorized SML Isuzu dealer for Bangladesh, took place on June 3rd, 2024, in Dhaka.
The Chief Guest, Mr. Nur Mohammad Mazumder, Chairman of the Bangladesh Road Transport Authority (BRTA), officially launched the Executive LX and S7 buses for sales in Bangladesh. He was joined by Mr. Junya Yamanishi, MD & CEO of SML Isuzu Ltd., India, Mr. Prashant Kumar, Chief General Manager of SML Isuzu Ltd., India, and Mr. Matiur Rahman, CMD of Uttara Group, Bangladesh, at the event held at Uttara Motors Ltd. in Dhaka.
“The launch of the S7 and Executive LX buses in Bangladesh is a significant milestone in SML Isuzu Ltd.’s ongoing expansion in this market,” commented Mr. Junya Yamanishi, MD & CEO of SML Isuzu. “These buses, crafted with Japanese technology, expertise, and the passion from India, are designed to navigate the challenging terrains of the subcontinent. They offer world-class quality, providing Bangladeshi customers with competitive business advantages backed by the trusted credentials of the SML Isuzu brand,” he added.
The Executive LX and S7 buses are equipped with robust engines offering 101 PS and 115 PS options, paired with a six-speed transmission system. They are designed to ensure comfort and safety while delivering high returns on investment for customers. Highlighting the strong relationship between SML Isuzu and its Bangladeshi dealer, Mr. Prashant Kumar, Chief General Manager of Marketing, said, “We deeply value our partnership with Uttara Motors, a major player in the commercial vehicle sector in Bangladesh, known for its proven strengths and market experience.”
