Michelin has strengthened its retail presence in India with the launch of three new Michelin Tyres & Services (MTS) stores in Pune, in partnership with Darshan Tyres. The move is part of the company’s ongoing strategy to enhance customer accessibility and expand its footprint in high-growth automotive markets.
The newly opened outlets in Hadapsar, Camp, and Chinchwad are strategically located to cater to a wider customer base across the city. Spread across 2,500 sq. ft., 1,500 sq. ft., and 2,500 sq. ft. respectively, the facilities are designed to serve Pune’s growing segment of premium vehicle owners.
Each MTS store offers Michelin’s full range of premium passenger car tyres, supported by advanced diagnostic tools and precision equipment for services such as wheel alignment, balancing, tyre fitting, rotation, repair, and replacement.
Mr. Shantanu Deshpande, Managing Director, Michelin India, said the expansion reflects the company’s focused approach to strengthening its retail network in key markets like Pune. He added that the initiative aligns with Michelin’s broader plans to introduce Made-in-India passenger car tyres, aimed at delivering globally benchmarked products tailored for Indian customers.
The expansion also builds on Michelin’s long-standing partnership with Darshan Tyres, a well-established name in Pune’s automotive aftermarket with over 35 years of experience. With a network of 11 stores and two detailing studios, Darshan Tyres brings strong local expertise and a customer-centric approach to the collaboration.
