Mercedes-Benz India reported a robust performance in calendar year 2025, driven by sustained demand in its core segments and strong traction for its Top-End Vehicles, including AMG models and its battery electric vehicle (BEV) portfolio. The company delivered 19,007 vehicles during the year, nearly matching its 2024 volumes, while recording its best-ever year in terms of revenue, underlining the brand’s ability to retain customer preference and loyalty in a competitive luxury market.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “2026 will be an action-packed year with 12 new product introductions, expansion of our local production portfolio, the launch of the MB.Charge Public, expansion into new markets and investment in upgrading our entire network. The decision to start the local production of the Mercedes-Maybach GLS reiterates Mercedes-Benz’s deep commitment to the Indian customers, offering the pinnacle of luxury SUV, ‘Made in India’. India now features in Mercedes-Maybach’s top 5 global markets, underlining our strong focus on top-end vehicles, making us the most desirable luxury automotive brand. Local production will further enhance the vehicle’s appeal, reiterating our world-class manufacturing prowess and agility, catering to most demanding customer wishes for such exclusive top-end vehicles.”
Top-End Vehicles, comprising the S-Class, Mercedes-Maybach and AMG models, showed notable resilience with 11 %year-on-year growth and accounted for 25 %of total sales. The high-performance AMG portfolio grew by a strong 34 percent, reflecting rising customer aspiration for performance-led luxury. Mercedes-Benz India’s BEV portfolio also maintained its growth momentum with a 12 %increase, contributing 20 %of all top-end sales. Notably, 70 %of BEVs sold during the year were top-end models priced between ₹1.25 crore and ₹3.1 crore, including the EQS SUV, EQS Sedan, Mercedes-Maybach EQS SUV and the electric G580. The EQS SUV emerged as the brand’s highest-selling luxury BEV in India.
Sedans continued to play a key role in the company’s sales mix, led by strong demand for the C-Class, long-wheelbase E-Class, S-Class and Mercedes-Maybach S-Class. The long-wheelbase E-Class retained its position as India’s most desired and highest-selling luxury car. The SUV portfolio also delivered robust performance, supported by demand across models such as the GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the iconic AMG G63. Entry luxury models saw a planned decline of 20 %year-on-year, reducing their share to 13 %of overall volumes, in line with the brand’s strategy of prioritising product substance over price-led competition.
Looking ahead, Mercedes-Benz India announced plans to launch 12 new products in 2026, including new models, facelifts and several top-end vehicles and BEVs. Among the highlights will be the debut of the much-awaited CLA BEV, which will introduce the new MB.OS operating system, reinforcing the brand’s technology-led roadmap for India.
The company also announced the start of local production of the Mercedes-Maybach GLS at its Pune manufacturing facility, making India the first market outside the US to locally assemble this ultra-luxury SUV. This move reflects India’s growing importance as one of the top five global markets for Mercedes-Maybach and is expected to improve delivery timelines and customer access. Since its launch in India in 2021, the Maybach GLS has seen consistent demand from customers seeking the pinnacle of luxury SUV experience.
In the electric mobility ecosystem, Mercedes-Benz India launched MB.CHARGE Public, a unified digital charging service that offers EV customers access to a nationwide charging network through the Mercedes-Benz app or RFID. The service integrates multiple charging partners, provides real-time availability, transparent pricing and seamless payment options, and enables access to over 9,000 DC charging points across India. Globally, MB.CHARGE Public operates across 37 countries with more than 3.3 million charging points, offering customers a consistent charging experience.
Strengthening its retail footprint, Mercedes-Benz India plans to add 30 luxury touchpoints in 2026, including 15 new outlets across three new markets and upgrades to 15 existing locations. Franchise partners are expected to invest over ₹450 crore to maintain a world-class retail network. The company has also streamlined its sales, service and finance operations into a unified ‘One Customer Unit’ model, enabling a single-window purchase experience. As part of this transformation, Mercedes-Benz India is rolling out a fully digital ‘3 Clicks to Finance’ process, aimed at reducing turnaround time and delivering a smoother, more personalised luxury ownership journey.
