Maruti Suzuki Rewards, a fully digital loyalty program by Maruti Suzuki India Limited, has strengthened its collaboration with Indian Oil Corporation Limited (IOCL) to offer additional benefits and convenience for customers. For the latest initiative with IOCL, the Maruti Suzuki Rewards App has been updated to incorporate various new functionalities after April 1, 2023. The new features will be available to 8 million+ Maruti Suzuki Rewards members, who can easily enrol for the XtraRewards program. The IOCL related section of the Maruti Suzuki Rewards App will also allow customers to view their IOCL XtraRewards points (separate from Maruti Suzuki Rewards program points).
The program incentivizes customer refuelling behaviour by offering 100 XtraRewards* points as a Customer Onboarding Bonus, along with 2 XtraRewards points per INR 100 spent on each fuel transaction at an IOCL station. Indian Oil Corporation will also award 350 XtraRewards points (worth INR 105) as part of milestone-based additional benefits to those customers** who spend INR 25,000 in a quarter.
Speaking about this unique initiative, Mr. Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki India Limited, said, “At Maruti Suzuki, we provide our customers with not just the best and reliable products but also a wide range of services and exciting benefits. Maruti Suzuki Rewards is a fully digital loyalty program, offering a bouquet of delightful services to customers by providing a premium, reliable and benefit-driven post-purchase experience. We are confident that the additional features and benefits in this program will help us build a stronger connection with customers and enhance their experiences further.”
Sharing his thoughts on the partnership, Mr. Saumitra Srivastava, Executive Director (Retail Transformation), Indian Oil, said, “This association with Maruti Suzuki is another major step in the direction of leveraging loyalty programs of both the partners to provide seamless and enhanced experiences to customers. We believe that this partnership will help IndianOil better understand consumer behaviour of car drivers and thus enable us to provide an unparalleled experience, as we strive to consistently enhance our engagement in this segment.” In addition to XtraRewards points, the IOCL section of the app will also allow customers to view access to washrooms, convenience stores and air-filling, at the fuel pump of their choice. The earlier functionality of locating and navigating to the IOCL fuel pump of their choice will also be available for customers.