Mahindra has announced an exclusive contest for early buyers of the BE 6 Formula E Edition, offering three customers the opportunity to attend the London Formula E E-Prix in August 2026. The “Add to Cart” window for the BE 6 Formula E Edition is now open, and from the first 999 customers, three will be chosen to receive a fully hosted Formula E experience — including race tickets, paddock access, and a meet-and-greet with the Mahindra Advanced Design Europe (MADE) team. Winners will also receive special roof decals unique to this edition.
In addition to the London trip, all first 999 buyers will receive five assured gifts. These include a track-day experience at Mahindra’s proving track with Formula 2 driver Kush Maini, an exclusive Collector’s Box filled with Mahindra Racing memorabilia, and a professionally captured photo and video of their vehicle delivery. Customers can also select a personalised number decal between 0 and 99 for the BE 6 Formula E Edition, and their first name will appear on the Mahindra Racing car competing at the London Formula E E-Prix.
With these rewards, Mahindra aims to bring motorsport excitement closer to its customers while celebrating its deep involvement in Formula E.
