Gulf Oil Lubricants India Ltd. (GOLIL) and Mahindra & Mahindra Ltd.’s Farm Equipment Business have renewed their long-standing partnership with a landmark multi-year agreement — the longest extension in their decade-plus collaboration. The renewal cements one of the most enduring alliances in India’s lubricant and tractor ecosystem, strengthening Gulf Oil’s position as the largest partner under the new arrangement.
The agreement was formalised in Mumbai by Mr. R. Veeraraghavan, Senior Vice President – SSU, Mahindra–Farm Tractor Division, and Mr. Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited.
Mr. Ravi Chawla said, “Our renewed partnership with Mahindra Tractors is a testament to the strength of our alliance and the shared values that drive it. Over the past decade, we have consistently delivered reliable performance and service excellence. This extension marks a new chapter where we continue to innovate, enhance services for channel partners, and create lasting value for Mahindra customers.”
The multi-year renewal underscores the companies’ joint commitment to advancing lubricant technology, strengthening supply-chain efficiency and elevating customer service across Mahindra’s tractor network. It also reflects the growing scale and confidence built since the partnership began in 2011 with Mahindra Automotive, expanding to Mahindra’s Tractors Division in 2014.
Over the last 12 years, the alliance has matured into a high-value OEM relationship, marked by co-branded product development, digital enablement, efficient logistics, and impactful joint marketing initiatives. With this renewal, both companies aim to accelerate their shared vision of innovation, market growth and customer-centric excellence in India’s fast-evolving farm-equipment sector.
