The new business will allow customers to trade-in used CVs of any brand for used or new BharatBenz vehicles at the company’s dealerships across India
Daimler India Commercial Vehicles (DICV) has launched an exciting new business named ‘BharatBenz Exchange’ with an eye on the used commercial vehicle market. By leveraging its growing customer base and nation-wide dealer network, BharatBenz Exchange will supplement its existing new vehicle sales model by offering an exchange platform where customers can exchange their used vehicles of any brand for new or used BharatBenz vehicles.
Sharing details of the new business virtually exclusively to the media, Satyakam Arya, Managing Director & CEO, DICV, said, “As the number of BharatBenz owners rapidly increases, we feel it is the right time to tap the massive potential presented by the used commercial vehicle segment. We look forward to delivering BharatBenz’s superior quality, service and TCO to an even larger customer base.”
BharatBenz Exchange will provide buyers with a carefully-picked pool of used trucks that have undergone thorough quality checks, made available via its nationwide dealership network.
“With BharatBenz Exchange, used vehicle sellers and buyers no longer have to haggle over the right price or worry about incomplete paperwork. Our trained experts will ensure that both parties have the best customer experience. We see enormous potential here to show even more customers the quality of BharatBenz products and services. This also ensures the complete lifecycle of the vehicle is taken care of,” added Rajaram Krishnamurthy, Vice President Marketing & Sales and Customer Service, DICV.
BharatBenz Exchange aims to provide customers with the best resale value and smooth management of the end-to-end documentation process for optimum customer satisfaction. The experts at BharatBenz will also support used vehicle buyers (both individuals and companies) with a large portfolio of vehicles suitable to their application by providing the right AMC and Extended Warranty options for their range of refurbished trucks. The team will even assist in identifying the right financing partner.
DICV is in the process of digitalizing services to better promote the used vehicle business. Interested buyers and sellers can check the BharatBenz used vehicle sections on www.bharatbenz.com and browse the catalogue. DICV is also looking into tie-ups with leading online Used Vehicle platforms and auction houses in order to reach a larger customer base.